19–20 August 2026 | Radisson Blu Mumbai International Airport, India
Champion participated in the Asia Security Conference & Exhibition (ASIASec2026) in Mumbai on 19–20 August, joining industry leaders, enforcement agencies, and brand owners for two days of discussion on the future of Indian brand protection. The event, themed “Strengthening Enforcement, Empowering Innovation: A New Chapter in Indian Brand Protection,” brought together stakeholders from across the region to address counterfeiting, illicit trade, cyber infringement, and cross-border smuggling.
Champion’s Presence and Engagement
Throughout the conference, Champion hosted a booth highlighting its full suite of capabilities — from IP protection and intelligence analysis to investigation support and security prevention. The booth drew strong interest from brand representatives, enforcement bodies, and technology partners, creating opportunities for new dialogue and collaboration.
Chris Merchant’s Keynote: O2O Takes Center Stage
A major highlight was the keynote delivered by Chris Merchant, Champion’s Head of Global Brand Protection. His session, “O2O: The Only Sustainable Brand Protection Strategy,” explored how combining online intelligence with offline enforcement has become essential in tackling modern counterfeit networks — especially in India’s and the Asia region’s fast-moving digital marketplace.
The O2O framework quickly became one of the most talked-about topics at the event, resonating with brands and regulators facing increasingly covert, cross-platform threats.
Key Themes Shaping India’s Brand Protection Landscape
Conference discussions covered a wide range of issues that closely align with Champion’s priorities in Asia, including:
- Intelligence-led enforcement and transnational crime networks
- Counterfeit governance on e-commerce and social platforms
- Pharmaceutical crime and consumer safety
- Supply-chain security and traceability technologies
- Public-private intelligence-sharing mechanisms
These sessions offered valuable insights into emerging risks, regulatory developments, and the evolving needs of the Indian market.
Champion’s Commitment to Regional Leadership
As counterfeit and illicit trade threats grow more complex, Champion continues to emphasise that brand protection is not only a corporate responsibility but also a matter of consumer safety and market integrity.
Champion’s participation in ASIASec2026 reinforced its end-to-end capabilities — from online monitoring and offline investigation to legal action — and provided a platform to share successful case studies with international peers.
Looking Ahead
With upcoming engagements in Bangkok, Thailand this October for AsiaSec on 26 October and the 2026 Interpol International Law Enforcement IP Crime Conference from October 27 to October 29, Champion is building strong momentum across Asia. The company remains committed to deepening partnerships, expanding its presence, and contributing leadership to the global brand-protection community.
