{"id":7886,"date":"2026-08-31T08:48:17","date_gmt":"2026-08-31T08:48:17","guid":{"rendered":"https:\/\/championipr.com\/?post_type=news-insight&p=7886"},"modified":"2026-08-31T08:48:17","modified_gmt":"2026-08-31T08:48:17","slug":"championipr-at-asiasec2026-mumbai-presenting-o2o-strategy-engaging-clients-and-strengthening-india-and-regional-cooperation","status":"publish","type":"news-insight","link":"https:\/\/championipr.com\/zh-hans\/news-insight\/championipr-at-asiasec2026-mumbai-presenting-o2o-strategy-engaging-clients-and-strengthening-india-and-regional-cooperation\/","title":{"rendered":"ChampionIPR\u00a0at ASIASec2026 Mumbai: Presenting O2O Strategy, Engaging Clients and Strengthening India and Regional Cooperation"},"content":{"rendered":"\n

19\u201320 August 2026 | Radisson Blu Mumbai International Airport, India<\/p>\n\n\n\n

Champion participated in the Asia Security Conference & Exhibition (ASIASec2026) in Mumbai on 19\u201320 August, joining industry leaders, enforcement agencies, and brand owners for two days of discussion on the future of Indian brand protection. The event, themed \u201cStrengthening Enforcement, Empowering Innovation: A New Chapter in Indian Brand Protection,\u201d<\/em> brought together stakeholders from across the region to address counterfeiting, illicit trade, cyber infringement, and cross-border smuggling.<\/p>\n\n\n\n

Champion\u2019s Presence and Engagement<\/strong><\/strong><\/p>\n\n\n\n

Throughout the conference, Champion hosted a booth highlighting its full suite of capabilities \u2014 from IP protection and intelligence analysis to investigation support and security prevention. The booth drew strong interest from brand representatives, enforcement bodies, and technology partners, creating opportunities for new dialogue and collaboration.<\/p>\n\n\n\n

\"\"
Chris Merchant, Head of Global\u00a0Brand Protection\u00a0at Champion<\/figcaption><\/figure>\n\n\n\n

Chris Merchant\u2019s Keynote: O2O Takes Center Stage<\/strong><\/strong><\/p>\n\n\n\n

A major highlight was the keynote delivered by Chris Merchant, Champion\u2019s Head of Global Brand Protection. His session, \u201cO2O: The Only Sustainable Brand Protection Strategy,\u201d<\/em> explored how combining online intelligence with offline enforcement has become essential in tackling modern counterfeit networks \u2014 especially in India\u2019s and the Asia region\u2019s fast-moving digital marketplace.<\/p>\n\n\n\n

The O2O framework quickly became one of the most talked-about topics at the event, resonating with brands and regulators facing increasingly covert, cross-platform threats.<\/p>\n\n\n\n

\"\"
Chris Merchant, Head of Global Brand Protection at Champion<\/figcaption><\/figure>\n\n\n\n

Key Themes Shaping India\u2019s Brand Protection Landscape<\/strong><\/strong><\/p>\n\n\n\n

Conference discussions covered a wide range of issues that closely align with Champion\u2019s priorities in Asia, including:<\/p>\n\n\n\n

    \n
  • Intelligence-led enforcement and transnational crime networks<\/li>\n\n\n\n
  • Counterfeit governance on e-commerce and social platforms<\/li>\n\n\n\n
  • Pharmaceutical crime and consumer safety<\/li>\n\n\n\n
  • Supply-chain security and traceability technologies<\/li>\n\n\n\n
  • Public-private intelligence-sharing mechanisms<\/li>\n<\/ul>\n\n\n\n

    These sessions offered valuable insights into emerging risks, regulatory developments, and the evolving needs of the Indian market.<\/p>\n\n\n\n

    Champion\u2019s Commitment to Regional Leadership<\/strong><\/strong><\/p>\n\n\n\n

    As counterfeit and illicit trade threats grow more complex, Champion continues to emphasise that brand protection is not only a corporate responsibility but also a matter of consumer safety and market integrity.<\/p>\n\n\n\n

    Champion\u2019s participation in ASIASec2026 reinforced its end-to-end capabilities \u2014 from online monitoring and offline investigation to legal action \u2014 and provided a platform to share successful case studies with international peers.<\/p>\n\n\n\n

    Looking Ahead<\/strong><\/strong><\/p>\n\n\n\n

    With upcoming engagements in Bangkok, Thailand this October for AsiaSec on 26 October and the 2026 Interpol International Law Enforcement IP Crime Conference from October 27 to October 29, Champion is building strong momentum across Asia. The company remains committed to deepening partnerships, expanding its presence, and contributing leadership to the global brand-protection community.<\/p>\n\n\n\n

    \"\"<\/figure>\n","protected":false},"featured_media":7887,"parent":0,"template":"","meta":{"_acf_changed":false},"news-category":[],"class_list":["post-7886","news-insight","type-news-insight","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/championipr.com\/zh-hans\/wp-json\/wp\/v2\/news-insight\/7886","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/championipr.com\/zh-hans\/wp-json\/wp\/v2\/news-insight"}],"about":[{"href":"https:\/\/championipr.com\/zh-hans\/wp-json\/wp\/v2\/types\/news-insight"}],"version-history":[{"count":2,"href":"https:\/\/championipr.com\/zh-hans\/wp-json\/wp\/v2\/news-insight\/7886\/revisions"}],"predecessor-version":[{"id":7908,"href":"https:\/\/championipr.com\/zh-hans\/wp-json\/wp\/v2\/news-insight\/7886\/revisions\/7908"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/championipr.com\/zh-hans\/wp-json\/wp\/v2\/media\/7887"}],"wp:attachment":[{"href":"https:\/\/championipr.com\/zh-hans\/wp-json\/wp\/v2\/media?parent=7886"}],"wp:term":[{"taxonomy":"news-category","embeddable":true,"href":"https:\/\/championipr.com\/zh-hans\/wp-json\/wp\/v2\/news-category?post=7886"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}