中国取消对进口葡萄酒的反倾销及其他关税后，客户的产品大规模重返中国国内市场。然而，平行进口大量涌入分销渠道，假冒及仿冒产品也再度抬头。
面对复杂的市场局面，客户急需一次深入、细致的实地评估，以掌握真实的市场状况，并识别影响品牌信誉和消费者信任的风险。
创品派出经验丰富的调查团队，在广东、上海、黑龙江多座城市开展全面市场调查，深入了解正品、平行进口、假冒及仿冒产品的市场分布格局。
After China lifted anti‑dumping and other duties on foreign wines, our client’s products re‑entered the Chinese domestic market at scale. However, parallel imports flooded distribution channels, and counterfeit and copycat products resurfaced.
Given the complexity of the situation, a granular, ground‑level assessment was urgently needed to understand the true market situation and identify risks affecting brand integrity and consumer trust.
Champion deployed experienced investigators to conduct comprehensive market surveys in cities in three provinces, namely Guangdong, Shanghai, and Heilongjiang – to understand the evolving landscape of genuine, parallel‑imported, counterfeit, and copycat products.
Champion escalated the findings to the Guangdong Administration for Market Regulation (AMR), which initiated a unified enforcement action with support from local Market Supervision Bureaus.
在1,000多家被调查的门店中，调查员发现：
创品记录了多家销售假冒客户品牌的葡萄酒、侵权品牌、平行进口和假货混卖的门店。
了解关税取消后真实的市场状况
识别并监控高风险城市、区域及零售商
量化平行进口与假冒活动的规模
强化品牌保护策略与执法规划
调整定价、分销及市场参与策略
改进消费者教育与零售商沟通方案
